Business Ethics Case Study: Primark

Business Ethics Case Study: Primark This task will audit the writing on Business Ethics inside the setting of a specific association PRIMARK. To improve our comprehension of the ideas of qualities and ethics our examination characterizes and assesses morals in a business setting; at the same time illuminating issues, for example, expendable design and moral sourcing. 1. Presentation Primark, the clique esteem style brand possessed by Associated British Foods (ABF) is the biggest garments retailer in UK by volume with a challenging 207 stores traversing across Europe. Mr. Arthur Ryan, organizer and executive has been attributed of carrying moderate style to the high road and is likewise credited for sustaining Primark into an amazing example of overcoming adversity. Beginning from the main store in Ireland in 1969 till the 207th store in 2010, this brand has encountered extraordinary development. Primark got the Multi Market Retailer of the year 2010 honor at the Oracle world retail grants function. Piece of the pie 18.2% (http://www.primark.co.uk/page.aspx?pointerid=eb44df4565934edca627dac6ec12145a) 2. Writing REVIEW Business Ethics Barry (1979) characterizes Ethics as contemplating what comprises great and terrible human direct, including related activities and qualities. As indicated by Velasquez (2010), the prime focal point of business morals lay on ethics and qualities as for organization approaches, choices and structure. He sorts business morals by: social issues, organization issues and individual issues. From the National Business Ethics Survey (NBES), Verschoor refered to that organizations today are progressively offering significance to moral conduct and social duty. Likewise, more exploitative practices are getting uncovered as opposed to dishonest conduct submitted. Subsequently, it affirms proof of the way that organizations are paying attention to this issue so as to not imperil their worldwide image and picture. At this crossroads, one should consider for what reason should organizations participate in moral strategic policies? Is it basically to keep the law, as it is the best activity or in light of the fact that it benefits them to do as such? This may appear as an ethical issue in a few different ways since it is the focal issue in business morals. (Fisher and Lovell, 2009) An expanding number of buyers settle on their buy choices dependent on moral estimations of an organization. Consequently, it is critical to make shoppers mindful of the moral issues in exchange and to comprehend what might incite them to change their utilization designs. Showcasing systems would then be able to be created dependent on this comprehension. (http://www.nri.org/distributions/policyseries/PolicySeriesNo12.pdf) Moral Consumerism Moral Consumerism is a developing procedure that underscores on socially dependable exchange exercises. It is the same amount of about supporting the great organizations and items, for what it's worth about pulling back help from the terrible ones. A moral shopper will help in giving data one needs to settle on an educated choice about a buy. (http://www.ethicalconsumer.org/ShoppingEthically/WhyBuyEthically.aspx) (http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1690945) Positive moral buy conduct, considers the patterns that involve endeavors to buy moral items. For instance, utilization of Fair-exchange or Organic items. Negative moral buy conduct or blacklist, has been viewed as the key type of moral industrialism. It implies staying away from items that are deceptive. Thusly, an educated customer would just pick items that reflect moral duty. For example, in 1997 MORI study for CAFOD on buying items from creating nations, there was especially high help for a base concurred standard of work conditions for laborers in creating nations; 92% of the example believed this ought to apply to UK organizations. (http://www.nri.org/distributions/policyseries/PolicySeriesNo12.pdf) Moral Sourcing Moral sourcing just put is the ethical principles advanced by organizations, which source their merchandise from other outsider merchants. These measures have been set up to permit organizations to guarantee that the work they host contracted out to third gathering firms, have been led in a moral way. A basic investigation of the degrees of moral principles would lead one to an understanding that the most elevated level of moral consistence lies in moral sourcing. This is on the grounds that about all other moral principles are inner guidelines falling inside the control of an association and its system, while moral sourcing would manage the (redistributed) creation outside the domain of the association. Basically, to be a provider for an association that has moral sourcing rules, the provider should likewise be a moral association. Nonetheless, this is a moral standard that is overwhelmingly found in organizations in created nations that agreement their work to organizations situate d in creating nations. Moral Sourcing in the general public isn't all around managed in spite of the fact that there are rules and rules set up. In the UK, the Combined Code on corporate administration doesn't consider it fundamental for organizations to hold fast to specific approaches. Organizations can pull off essentially clarifying why they have not followed explicit arrangements in their yearly report. This again is just an administrative system that is set up for open constrained organizations, which are recorded on the stock trade (Preuss, 2009). Both these components were set up to placate people in general and different industry players, as neither of these demonstrations have real policing power. Most organizations Ethical Sourcing guide is a duplicate from overseeing bodies Statute on Ethical Sourcing. The administering body in the United Kingdom is the ETI (Ethical Trading Initiative) (Preuss, 2009). The ETI is basically a consortium of organizations, worker's guilds and industry players who cooperate for the upliftment of the laborers who make different purchaser merchandise. Most organizations take the resolution from the ETI and plug in their own information sources or zones of concern. As per Preuss Ethical Sourcing incorporates guaranteeing moral principles are trailed by work contracted to outside organizations from an ecological, monetary and social viewpoint. Anyway one must understand that these are controlled by the individual organizations and are customized to suit their necessities and stress is laid on zones of worry to the organization advancing these norms. This leads moral sourcing principles to be very industry and firm explicit. As per Preuss, the key zones of worry, arranged by significance, across businesses are as per the following: an) Employment Issues Consistence with Local Laws Safe workplace No Child Labor Non-Excessive working hours Maintaining a strategic distance from Illegal Immigrants b) Environmental Issues Duty to Environmental Protection Consistence to neighborhood laws Minimization of Waste Control of Emission/Pollution Utilization of Environmentally well disposed Technologies c) Economic Issues Privacy of Supplier Issues Brief Payment Complementary Business Relationship not required Backing for Smaller and Local Suppliers Perceiving Risk of Dependant Suppliers Recognize Hardship where Relationship finished (Preuss, 2009) 3. Investigation The world we live in has moved into another phase of mass commercialization, where regardless of the amount we have is rarely enough. Subsequently, our lives have gotten progressively materialistic. This move has been very useful to enormous companies, who have perceived and misused the capability of the business sectors. This remains constant for a few businesses particularly the retail and style industry. Dispensable design or Fast style is the new pattern, which has been getting on among apparel mammoths like HM, Forever21, New Look and Primark. It alludes to the act of creating less expensive impersonations of the most stylish trend inclines that are mass-delivered rapidly at similarly low expenses. This makes style increasingly available to a bigger section of the populace. It might be viewed as a shelter by a large number of enthusiastic customers however it likewise has impressive disadvantages. To begin with, it have a genuine danger to Fashion originators whose work has been recreated. Further, the manners by which these articles of clothing and embellishments are being created likewise have genuine ecological results. In conclusion, the plans of action that make the retail monsters regular low costs conceivable depend on sponsorships from a huge number of individuals around the world (Cashing In: Clean Clothes Campaign, 2009). A large number of laborers in the style business have gotten minimal more than slaves, expressed Neil Kearney (2007), General Secretary of the International Textile, Garment and Leather Workersã‚â' Federation (ITGLWF). Poor working conditions and terms of business, alongside low wages are regular issues that happen across article of clothing producing manufacturing plants. Laborers in nations like India, Bangladesh, Sri Lanka and China have an enormous populace that lives beneath the destitution line, giving amazingly modest work to organizations around the world. This previously abused area of society is additionally misused to address the issues of enormous enterprises internationally. Laborers in piece of clothing producing production lines are regularly ransacked of their fundamental rights. A lady at a Walmart and Carrefour provider in Bangladesh purportedly stated, I feel so weary following a days work that I would prefer not to work the following day. In any case, hunger d oesn't permit considering infection; the idea of living with an unfilled stomach makes everything else overlooked. We work to spare ourselves from hunger. (Clean Clothes Campaign, 2009). Lamentably, the effect on these assembly line laborers isn't similarly spread. It is the ladies and kids who endure the most. An ongoing review in India proposes that a fourth of all article of clothing manufacturing plants are utilizing under-age work. A large portion of the creation is for fare to Europe (Neil Kearney, 2007). The shameful truth is that most of laborers in the worldwide style industry once in a while acquire multiple dollars daily, in an industry worth

Free Essays on Turn Of The Screw

The book, The Turn of the Screw composed by Henry James, is about a young lady assuming the situation of tutor to two stranded youngsters. Their uncle is their gatekeeper, however he doesn’t live with them or need to be tried in regards to the kids. The past tutor, Miss Jessel, is dead and not long after there is the core of this story the new tutor goes to the house. At the point when the new tutor shows up, she meets the maid, Mrs. Grose, who is dealing with the young lady, Flora. The kid, Miles, later returns from school for summer get-away. Just because, the tutor is intrigued by honesty and ideal conduct of the youngsters. Anyway she gets the letter from the school saying that Miles is not, at this point acknowledged by the school, so she gets confounded. The tutor invests practically all the energy with the youngsters and she discovers them beautiful. She trusts in Mrs. Grose saying that they are superb and blameless youngsters. Everything is by all accounts impeccable until the tutor begins seeing an abnormal man. She tells Mrs. Grose whom she saw, and from the depiction Mrs. Grose discovers that the man is Peter Quint, the ace's past worker. Be that as it may, Peter Quint is dead so it must be a phantom. A short time later, the tutor sees the phantom of Miss Jessel. She is persuaded that Miles and Flora additionally observe the phantoms of Quint and Jessel, yet for certain reasons they imagine that they don't see the apparitions. The tutor is informed that Peter Quint and Miss Jessel had an improper relationship - both with one another, and with the youngsters. Mrs. Grose seems like she doesn't know a lot, maybe she is faltering to make statements she knows, yet the tutor appears to comprehend the circumstances. The tutor passes on to the youngsters that she is no mischief to them, and she attempts to cause them to admit that they additionally observe the apparitions. The story goes on until the end with the arrangement between the tutor and the kids about the phantoms. At the ver... Free Essays on Turn Of The Screw Free Essays on Turn Of The Screw The book, The Turn of the Screw composed by Henry James, is about a young lady assuming the situation of tutor to two stranded kids. Their uncle is their watchman, yet he doesn’t live with them or need to be tried in regards to the kids. The past tutor, Miss Jessel, is dead and not long after there is the core of this story the new tutor goes to the house. At the point when the new tutor shows up, she meets the maid, Mrs. Grose, who is dealing with the young lady, Flora. The kid, Miles, later returns from school for summer excursion. Just because, the tutor is dazzled by guiltlessness and ideal conduct of the kids. Anyway she gets the letter from the school saying that Miles is not, at this point acknowledged by the school, so she gets confounded. The tutor invests practically all the energy with the kids and she discovers them dazzling. She trusts in Mrs. Grose saying that they are great and guiltless youngsters. Everything is by all accounts flawless until the tutor begins seeing a peculiar man. She tells Mrs. Grose whom she saw, and from the portrayal Mrs. Grose discovers that the man is Peter Quint, the ace's past worker. Be that as it may, Peter Quint is dead so it must be a phantom. A short time later, the tutor sees the phantom of Miss Jessel. She is persuaded that Miles and Flora likewise observe the apparitions of Quint and Jessel, however yet for certain reasons they imagine that they don't see the phantoms. The tutor is informed that Peter Quint and Miss Jessel had a wrong relationship - both with one another, and with the kids. Mrs. Grose seems like she doesn't know a lot, maybe she is delaying to make statements she knows, yet the tutor appears to comprehend the circumstances. The tutor passes on to the youngsters that she is no mischief to them, and she attempts to cause them to admit that they additionally observe the apparitions. The story goes on until the end with the arrangement between the tutor and the youngsters about the apparitions. At the ver...

Build an Ecommerce Store with the Less than a Price of a Lunch. A Quick Review of webnexs

Build an Ecommerce Store with the Less than a Price of a Lunch. A Quick Review of webnexs Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Build an Ecommerce Store with the Less than a Price of a Lunch. A Quick Review of webnexsUpdated On 02/12/2017Author : Ram kumarTopic : eCommerceShort URL : https://hbb.me/2j7XEiP CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogPlanned to build an Ecommerce Website, but you are completely lack of programming and designing skill? Well, we have happy news for you. The happy news is Webnexs. No we aren’t kidding, Just Surf the below article to know more about it.What is webnexs?Webnexs is an online digital store with over 40 products and counting, to makes your online business easier. The company is established in October 2015 and already served their service for 35+ clients worldwide. Webnexs got an excellent appreciation from all its client for their Quality Of Service.Like most of company they started their journey with pre-designed beautiful email templates. Their quality of work is shown throughout the website as portfolio, which makes me to think that their testimonials spoken by their customer aren’t wrong.Let we see about their infamous products wcomm and wtemplates.WcommPeople think that developing an ecommerce store is a troublesome and challenging process which can be done either by professional developers or with lot of investment towards it. Well what you have been thinking is totally wrong when it comes to webnexs wcomm.Wcomm is a product of webnexs which offers ecommerce development solution without any uphill process. Wcomm divides their plans according to the features and prices. They are Startup, SMB and Enterprises.StartupTheir base plan starts with $19/INR 999 per month. Startup plan divided into three more plans. Every plan is uniquely different from other. Detailed feature lists can be seen on their product page.SMBSMB stands for Small and Medium Business. As in the plan name it’s purely for developed for Small or Medium type stores. T his ecommerce plan starts from $749/INR 49,999. SMB is more customizable and mobile-friendly than the startup Plans. I personally recommend this plan if you already have well established physical store. EnterpriseThis is a complete package plan, which comes with each and every feature available in wcomm platform. More over you can modify to any extend based on your store’s requirement. Its price is undisclosed cause the final price quotes will be purely based on your requirement.Features of wcommUnlimited Products: You can keep adding any amount of products and define unlimited categories on your ecommerce Store.Multi Product Images: Give a personal touch to your product by adding multi angle images. 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To view more about the wcomm features view on their product page.WtemplatesWanna send promotional emails to your Customer and alert them about your promotional discounts instantly. Then Webnexs has a product for you, wtemplates. Wtemplates has 1000s of pre-designed templates ready to send to your customers.With wtemplates allows customization according to the customer’s needs. You can start your Email marketing campaign in almost no time. All you need to provide your company’s logo products images with related links to the same.All your Email Templates comes with 100% mobile and tablet view support. Webnexs will make sure that your Email Templates is fully responsive and it’s rigorously tested with 50+ different clients to make your email templates will work flawlessly on all application.Wtemplates pricing starts with $99 per templates to $499 based on your requirements and it’s delivery time. Wtemplates helps you to integrate with various Email sending software like Campaign Monitor, Contactology, Exact Target, Mailchimp and Icontact for a small fee.Once they begins your Ecommerce Email marketing campaign they will keep updating you with important reports like delivery report, Open Rate and Click Through Rate. You can sit and watch as your product’s sales increases. If you choose SMB plans Webnexs Wtemplates offers upto 5 unique templates worth 250$ for free.Round UpWebnexs products are mainly designed for the people who have no coding or designing skill with them. If you have little knowledge of programming skill you are most welcome to customize your products to any level. I’m sure that webnexs will remain as unbeatable business builder for upcoming years. Still reading article? Visit webnexs to choose prefect product for your online business.

How and why did the media fail in the Rwandan genocide in 1994 Free Essay Example, 2500 words

In the first week of the Rwandan genocide, the reporting by the international media had a number of flaws. First, the international media thought the genocide was a civil war. Between 1990 and 1993, the country had experienced a low-level civil war, and the international media mistook the genocide for a full-scale civil war. Rwanda has a long history of animosity between the Hutu majority and the Tutsi minority that dates back to the late 1950s. On this note, when the violence erupted on April 6, 1994, the international media reported the initial violence in the country’s capital city as a resumption of civil war between Hutu majority and the Tutsi minority. In addition, early reports from the western media indicated that the Tutsi rebels had overpowered the government and rejected any notion of a cease-fire from the Hutu-led government. As such, the report by the Western media contradicted the idea that the real victims were the Tutsi minority. By 13th April, 1994, for insta nce, the Radio France International claimed that Kigali was falling in the hands of the Tutsi Rebels (Schimmel, 2011). We will write a custom essay sample on How and why did the media fail in the Rwandan genocide in 1994 or any topic specifically for you Only $17.96 $11.86/pageorder now In other Western Media organisations, it was reported that the Hutu feared vengeance from the Tutsi rebels. This created a situation where the western media presented a picture that violence in Rwanda was on the wane while, in reality, the violence was mounting (Schimmel, 2011). In another example that depicts how the international media failed in the Rwandan genocide; the New York Times alluded just four days into the genocide that the violence in Kigali had reduced. These contradictory reports were as a result of the mass exodus of foreigners from Rwanda at that time, including the international correspondents from various international media organisations. In addition, because of the exodus, the press coverage of the events taking place in Rwanda was virtually halted. However, at the time that the media coverage of the violence in Rwanda was halted, this is the period when the massacre of Tutsis heightened (Schoemaker & Stremlau, 2014). On the other hand, the early death count reported by the media was an underestimation of the reality of events taking place across the country. In the second week of the genocide, the media still did not have the actual estimates, and the death count reported never increased. As such, the death count reported by the media was not considered genocidal for a country that had a population of approximately 8million of which 85% were Hutus and 14% Tutsis (Yanagizawa-Drott, 2014).

Case Study Crescent Pure Essay - 1084 Words

Patrick Kelly 4/30/15 Professor Rosenblatt Marketing Management Business Case Study: Crescent Pure Due to Crescent being Portland Drake Beverages’ (PDB) first entry into the U.S. sport/energy beverage market, there are some issues that PDB should consider with regard to Crescent’s impending launch. These issues consist of determining what customers want, being discussion-worthy and being transparent. Before launching Crescent it is essential to make sure that there is a place for Crescent in the market. Sarah Ryan, Vice President of Marketing for PDB, is doing this by trying to specify whether Crescent fits in the market better as an energy drink, a sport drink or a healthy organic beverage. Being discussion-worthy is another†¦show more content†¦For sport drinks, roughly half of men consumed them, while only a third of women did. Furthermore, although 40% of men found sports drinks refreshing, only 27% of females did. Sports drinks appealed to younger consumers, 62% of those between the ages of 18 to 24. Crescent’s best target is males and females between the ages of 18-35. PDB must decide whether or not to position Crescent as an energy drink, a sport drink, or a healthy organic beverage. The advantages for positioning Crescent as an energy drink is that the market size for energy drinks has grown 40% between 2010 and 2012. Energy drinks were estimated to be $8. 5 billion in the United States in 2013; forecasts projected that figure to reach $13.5 billion by 2015. Another advantage is that Crescent is a beverage that consists of organic ingredients that are a healthier option than most energy drinks. This is an advantage because sales of energy drinks with lower levels of caffeine and purer ingredients are rising due to consumer demand for healthier food and beverage choices. A disadvantage for positioning Crescent as an energy drink is that many potential consumers view energy drinks as unhealthy and might not see past that when PDB launches their new Crescent energy drink. Due to news stories highlighting the alleged health risks from energy drinks, 32% of consumers over 18 indicated they drank an energyShow MoreRelatedAnalysis Of Portland Drake Beverages ( Pdb )1669 Words   |  7 PagesIntroduction Portland Drake Beverages (PDB) had acquired Crescent Pure, a non-alcoholic, all natural energy enhancing and hydrating functional beverage. Having organic ingredients as the bases of Crescent Pure beverages made the perfect acquisition for extending the PDB organic brand to more markets. These multiple attributes made the drink an attractive product for the consumer, but the necessity to position it, sparked a debate. 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Comparing the Setting of Barn Burning to that of A Rose...

Comparing the Setting of Barn Burning to that of A Rose for Emily William Faulkner has written some of the most unique novels and short stories of any author, and, to this day, his stories continue to be enjoyed by many. Both â€Å"Barn Burning† and â€Å"A Rose for Emily† tell about the life of southern people and their struggles with society, but Faulkner used the dramatic settings of these two stories to create a mood unlike any other and make the audience feel like they too were a part of these southern towns. These two stories have many similarities in there setting, but they also have many differences to that make them unique and interesting. In many of Faulkner’s stories, he tells about an imaginary county in Mississippi named†¦show more content†¦Another aspect that contributes to the stories’ setting is the descriptions of the homes of the Snopes and the Griersons. Miss Emily’s home is described as being decorated and clean with ma ny details in the woodwork, and the Snopes’ home is told to be a paintless, two bedroom house like the many others they had lived in. Both homes in the stories have become the symbol for the class of people which they house, but as Miss Emily had shrunk from her aristocratic mindset, so did her house. The location of the action of both stories cannot be more different, but their locations contribute greatly to the mood created in the stories. The atmosphere created in these two stories is quite unique, but both stories have a sense of secrecy about them. In â€Å"Barn Burning,† the audience can tell that the father is withholding something from the other characters and never comes out and talks about burning the barns, and in â€Å"A Rose for Emily,† Miss Emily uses passive resistance because she feels that she is better than everyone else, thus creating a mysterious demeanor. The audience knows that Miss Emily is hiding something from the characters, and itâ₠¬â„¢s not until after her death that her secret is revealed. â€Å"Barn Burning† has a suspenseful atmosphere from the beginning, and this becomes evident in the quiet wagon ride to the Snopes’ newShow MoreRelatedWilla Cathers Issues with Realism and The Barn Burner, Paragraphs1059 Words   |  4 Pages1. Willa Cather 2. Willa Cather and the Scarlet Letter by Nathaniel Hawthorne 3. The Barn Burner 4. A Rose for Emily by William Faulkner 1. Willa Cather seems to take issue with the bland and boring nature of realism above all else. She notes that realism is not in itself an artistic expression, yet so many art forms from literature to paintings—particularly from her time period—portray little more than the realism of our world. In her mind, the literalness that is realism can be successfullyRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesexamined only notable mistakes, and based on your favorable comments about recent editions, I have again included some well-known successes. While mistakes provide valuable learning insights, we can also learn from successes and find nuggets by comparing the unsuccessful with the successful. With the addition of Google and Starbucks, we have moved Entrepreneurial Adventures up to the front of the book. We have continued Marketing Wars, which many of you recommended, and reinstated Comebacks ofRead MoreLogical Reasoning189930 Words   |  760 Pagesnurse already had access to such directions, say, on the patients chart. A simple answer to part (c) such as Not too vague or Too vague would not adequately demonstrate depth of insight into the exercise. It all depends on what you are comparing. More pain is not better than less pain. More happiness is better than less happiness. 107 Perform the litmus test. Take a strip of purple litmus paper and dip it into the liquid. If, when removed, the paper is red, then call the liquid an

Major Parts of a Business Plan (Copied from the Internet) Essay Example For Students

Major Parts of a Business Plan (Copied from the Internet) Essay It should include the following: * Mission Statement ;k History behind the idea or current business * Companys current or proposed legal form ;k Proposed entry strategy and time line of events Description of the initial product}service (including any anticipated competitive advantage) ;k Product research and development Section 3 Market Analyses The main Objective Of this section is to convince the reader that an explosive market opportunity exists, and that the entrepreneur understands it well enough to capture a share large enough to support the new venture. The entrepreneur can do this by addressing the following areas: * Description of the industry * Targeted markets * Marketing research ;k Competition * Barriers to entry Section 4 The Management Team The strength Of the management team plays a key role in investors and lenders decision to fund a venture. The objective of this section is to convince the reader that the entrepreneur has a management team that can effectively manage the product/service into the market place and make the venture a success. The key areas to cover are: * Background and primary responsibilities Of the management team * Organizational structure * Board of directors/advisors * Ownership Section S. Operations This section should provide an overview of the strategy for implementing the cuisines plan. The objective here is for the entrepreneur to demonstrate that he/ she has an understanding of how the plan will he implemented. Also, this section will help the entrepreneur focus on relevant costs associated with implementing the plan. The entrepreneur must remember to incorporate the assumptions made in this section into the assumptions in the financial section of the business plan. Depending on the type of business, the entrepreneur should address the following key areas: k Marketing Strategy * production Plan ;k Personnel * Customer Support k Future research and development plans Section 6 Critical Risks In this section the entrepreneur should identify potential problems that could have a significant adverse affect on the new company. By disclosing such possibilities, the entrepreneur is letting the reader know up-front that there are risks associated With the venture. Such an approach Will contribute to a heightened respect on the part of the reader for the entrepreneur. The following areas should be covered: * External Risks * Internal Risks * Insurance Provisions * Contingency Plan Section 7 The Financial Projections The purposes of the financial section of the plan is to convince the reader that the venture makes sense from a financial standpoint. The entrepreneur must be able to translate the idea into a plausible set of financial projections which address procurement, allocation, return on investment, and cash management. The financial section should include actual performance data for at least the preceding 3 to 5 years. If the company has no operating history, then this section will deal only with financial projections, Poor existing and new companies, this section will include the following: ;k Estimated Cost Estimated Revenue Section 8 Appendix The purpose of the appendix is to provide additional documentation that supports the business plan. This section gives potential investors the option of looking at more detailed information if they so desire. At a minimum you should make sure that you include in the appendix all information referenced in the plan. The following is a list Of items that should be included: * Questionnaires used to collect data as part of your marketing assumptions.