How and why did the media fail in the Rwandan genocide in 1994 Free Essay Example, 2500 words

In the first week of the Rwandan genocide, the reporting by the international media had a number of flaws. First, the international media thought the genocide was a civil war. Between 1990 and 1993, the country had experienced a low-level civil war, and the international media mistook the genocide for a full-scale civil war. Rwanda has a long history of animosity between the Hutu majority and the Tutsi minority that dates back to the late 1950s. On this note, when the violence erupted on April 6, 1994, the international media reported the initial violence in the country’s capital city as a resumption of civil war between Hutu majority and the Tutsi minority. In addition, early reports from the western media indicated that the Tutsi rebels had overpowered the government and rejected any notion of a cease-fire from the Hutu-led government. As such, the report by the Western media contradicted the idea that the real victims were the Tutsi minority. By 13th April, 1994, for insta nce, the Radio France International claimed that Kigali was falling in the hands of the Tutsi Rebels (Schimmel, 2011). We will write a custom essay sample on How and why did the media fail in the Rwandan genocide in 1994 or any topic specifically for you Only $17.96 $11.86/pageorder now In other Western Media organisations, it was reported that the Hutu feared vengeance from the Tutsi rebels. This created a situation where the western media presented a picture that violence in Rwanda was on the wane while, in reality, the violence was mounting (Schimmel, 2011). In another example that depicts how the international media failed in the Rwandan genocide; the New York Times alluded just four days into the genocide that the violence in Kigali had reduced. These contradictory reports were as a result of the mass exodus of foreigners from Rwanda at that time, including the international correspondents from various international media organisations. In addition, because of the exodus, the press coverage of the events taking place in Rwanda was virtually halted. However, at the time that the media coverage of the violence in Rwanda was halted, this is the period when the massacre of Tutsis heightened (Schoemaker & Stremlau, 2014). On the other hand, the early death count reported by the media was an underestimation of the reality of events taking place across the country. In the second week of the genocide, the media still did not have the actual estimates, and the death count reported never increased. As such, the death count reported by the media was not considered genocidal for a country that had a population of approximately 8million of which 85% were Hutus and 14% Tutsis (Yanagizawa-Drott, 2014).

Case Study Crescent Pure Essay - 1084 Words

Patrick Kelly 4/30/15 Professor Rosenblatt Marketing Management Business Case Study: Crescent Pure Due to Crescent being Portland Drake Beverages’ (PDB) first entry into the U.S. sport/energy beverage market, there are some issues that PDB should consider with regard to Crescent’s impending launch. These issues consist of determining what customers want, being discussion-worthy and being transparent. Before launching Crescent it is essential to make sure that there is a place for Crescent in the market. Sarah Ryan, Vice President of Marketing for PDB, is doing this by trying to specify whether Crescent fits in the market better as an energy drink, a sport drink or a healthy organic beverage. Being discussion-worthy is another†¦show more content†¦For sport drinks, roughly half of men consumed them, while only a third of women did. Furthermore, although 40% of men found sports drinks refreshing, only 27% of females did. 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Comparing the Setting of Barn Burning to that of A Rose...

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Major Parts of a Business Plan (Copied from the Internet) Essay Example For Students

Major Parts of a Business Plan (Copied from the Internet) Essay It should include the following: * Mission Statement ;k History behind the idea or current business * Companys current or proposed legal form ;k Proposed entry strategy and time line of events Description of the initial product}service (including any anticipated competitive advantage) ;k Product research and development Section 3 Market Analyses The main Objective Of this section is to convince the reader that an explosive market opportunity exists, and that the entrepreneur understands it well enough to capture a share large enough to support the new venture. The entrepreneur can do this by addressing the following areas: * Description of the industry * Targeted markets * Marketing research ;k Competition * Barriers to entry Section 4 The Management Team The strength Of the management team plays a key role in investors and lenders decision to fund a venture. The objective of this section is to convince the reader that the entrepreneur has a management team that can effectively manage the product/service into the market place and make the venture a success. The key areas to cover are: * Background and primary responsibilities Of the management team * Organizational structure * Board of directors/advisors * Ownership Section S. Operations This section should provide an overview of the strategy for implementing the cuisines plan. The objective here is for the entrepreneur to demonstrate that he/ she has an understanding of how the plan will he implemented. Also, this section will help the entrepreneur focus on relevant costs associated with implementing the plan. The entrepreneur must remember to incorporate the assumptions made in this section into the assumptions in the financial section of the business plan. Depending on the type of business, the entrepreneur should address the following key areas: k Marketing Strategy * production Plan ;k Personnel * Customer Support k Future research and development plans Section 6 Critical Risks In this section the entrepreneur should identify potential problems that could have a significant adverse affect on the new company. By disclosing such possibilities, the entrepreneur is letting the reader know up-front that there are risks associated With the venture. Such an approach Will contribute to a heightened respect on the part of the reader for the entrepreneur. The following areas should be covered: * External Risks * Internal Risks * Insurance Provisions * Contingency Plan Section 7 The Financial Projections The purposes of the financial section of the plan is to convince the reader that the venture makes sense from a financial standpoint. The entrepreneur must be able to translate the idea into a plausible set of financial projections which address procurement, allocation, return on investment, and cash management. The financial section should include actual performance data for at least the preceding 3 to 5 years. If the company has no operating history, then this section will deal only with financial projections, Poor existing and new companies, this section will include the following: ;k Estimated Cost Estimated Revenue Section 8 Appendix The purpose of the appendix is to provide additional documentation that supports the business plan. This section gives potential investors the option of looking at more detailed information if they so desire. At a minimum you should make sure that you include in the appendix all information referenced in the plan. The following is a list Of items that should be included: * Questionnaires used to collect data as part of your marketing assumptions.